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What is Direct Link
Tracking -- Direct Link Tracking is a more advanced linking
method that does not require a redirect through the Affiliate Wiz
software. With this method, the user would simply go directly from
the affiliate web site to your web site or landing page. You are
required to place a JavaScript code snippet on all of your landing
pages that would enable Affiliate Wiz to look up the referring
Affiliate and properly cookie the user.
With this Direct Link Tracking method two
variables are passed directly to the web site within the querystring.
These include the AffiliateID (passed as "A") and the BannerID
(Passed as "B").
Direct Linking in your affiliate program is the
best option for improving your natural or organic search engine
listings and should greatly boost your Search Engine Optimization (SEO)
results.
An example link is:
http://www.yourdomain.com/landingpage.htm?B=8&A=14
For this feature to work properly, your site must
implement a W3C privacy policy to ensure the cookies are not blocked
in Internet Explorer. View more
information on P3P privacy policies.
How do I enable the feature in
Affiliate Wiz -- Click Preferences/Setup and near the end of the
Default Options section you will find "Use Direct Links instead of
Redirects". Check the box to enable the feature.
Next, you must embed the javascript that is provided
on EACH and EVERY Page that your affiliates will link to. If
you do not do this the affiliate commissions will not track
properly.
Also, it is highly recommended you check the box "Check
if Target Page Has Directly Link Code Embedded when Adding A New
Link". By doing so, each time you add a new link within
the Affiliate Wiz marketing software, we will check the landing page
to verify the javascript code has been embedded. If it has not
you will be notified as a reminder to embed the code. This
will help prevent the scenario where you link to a page that does
not properly have the tracking code embedded.
Why must I implement a P3P privacy
policy? -- Internet Explorer includes a privacy feature that
blocks cookies on sites that doe not have a P3P privacy policy.
To ensure that all affiliate commissions are properly tracked, you
must implment such a policy on your web site.
View more information on
P3P privacy policies.
Can I override this feature for
specific affiliates or specific links?
Yes, when adding a
Banner, Text Link, Product, or Email Creative you can override the
option. Also, you can override this option under
specific Affiliate Types. |
