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Affiliate Wiz
supports categorization of your affiliates in Affiliate
Types to simplify the management of your affiliates.
This allows you to target different commission rates,
different banners, links and products, as well as send
unique promotional materials to the affiliates in specific
categories. Customers find it useful to segment
affiliates based on the Affiliate's target market,
Affiliate's performance, etc.
Here are some
of the reasons why you will want to categorize your
affiliates:
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Offer unique
commission rates to specific categories of Affiliates.
For example, you might pay your top performing
affiliates higher rates.
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Offer
different banners, text links, and product images to
subsets of affiliates. This in turn allows you to
send the referrals to different entry pages in your web
site.
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Send targeted
announcements to specific categories. Add some new
banners for a specific category of affiliates and at the
click of a button you can send them an announcement of
the change.
-
Assign
increased commission rates based on performance.
For example, after 100 sales in a given month you might
increase the payout from 10% to 15%. After 1000
sales in a given month you might increase the rate to
20%.
Here is a
simple example of how you might categorize your affiliates:
| Example 1: Segmented by Performance |
Category 1 -- "Top 1% of Affiliates"
Category 2 -- "Top 10% of Affiliates"
Category 3 -- "Average Performing Affiliates"
Category 4 -- "Poor Performing Affiliates"
Category 4 -- "Partner Web Sites"
Category 5 -- "Internal Advertising: Search
Engines" |
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In
the above example, category 5 is
used for tracking sales and leads
from paid advertisements on search
engines. For example, you
might use an affiliate tracking link
to measure the performance of a pay
per click campaign you are running
on Overture.
Here is an example of categorizing
your affiliates based on the
demographic market they are
reaching:
| Example 2: Segmented by Demographic Market |
Category 1 -- "Males under Age 30"
Category 2 -- "Males over Age 30"
Category 3 -- "Women under Age 30"
Category 4 -- "Women over Age 30"
Category 5 -- "Internal Advertising: Search
Engines" |
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