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Categorize and Segment your Affiliates for Targeted Affiliate Marketing

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Affiliate Wiz supports categorization of your affiliates in Affiliate Types to simplify the management of your affiliates.  This allows you to target different commission rates, different banners, links and products, as well as send unique promotional materials to the affiliates in specific categories.  Customers find it useful to segment affiliates based on the Affiliate's target market, Affiliate's performance, etc. 

Here are some of the reasons why you will want to categorize your affiliates:

  • Offer unique commission rates to specific categories of Affiliates.  For example, you might pay your top performing affiliates higher rates.

  • Offer different banners, text links, and product images to subsets of affiliates.  This in turn allows you to send the referrals to different entry pages in your web site.

  • Send targeted announcements to specific categories.  Add some new banners for a specific category of affiliates and at the click of a button you can send them an announcement of the change.

  • Assign increased commission rates based on performance.  For example, after 100 sales in a given month you might increase the payout from 10% to 15%.  After 1000 sales in a given month you might increase the rate to 20%.

Here is a simple example of how you might categorize your affiliates:

Example 1: Segmented by Performance
Category 1 -- "Top 1% of Affiliates"
Category 2 -- "Top 10% of Affiliates"
Category 3 -- "Average Performing Affiliates"
Category 4 -- "Poor Performing Affiliates"
Category 4 -- "Partner Web Sites"
Category 5 -- "Internal Advertising: Search Engines"

In the above example, category 5 is used for tracking sales and leads from paid advertisements on search engines.  For example, you might use an affiliate tracking link to measure the performance of a pay per click campaign you are running on Overture.

Here is an example of categorizing your affiliates based on the demographic market they are reaching:
 

Example 2: Segmented by Demographic Market
Category 1 -- "Males under Age 30"
Category 2 -- "Males over Age 30"
Category 3 -- "Women under Age 30"
Category 4 -- "Women over Age 30"
Category 5 -- "Internal Advertising: Search Engines"
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